When personal computers arrived, I turned to spreadsheets to manage a Rotisserie Baseball league. As my educational career progressed, I learned more about statistics and Decision Science. At that point, I knew my career was going to focus on using data for improved decision making. I just didn’t know exactly where or how. For several years I wandered around in traditional Business Finance and Accounting related roles. Then I found my home in Pricing in the early 2000s. Now I use my passion for turning information into insight to advance decision making in Pricing . I've used this experience to improve client profitability in both manufacturing and distribution. As technology has advanced, I’ve also expanded my knowledge base into AI. Now I'm also deploying machine learning based price optimization solutions. At the same time, this saves my clients the need for expensive third party software.

One of my all time favorite movies is 'Moneyball'. It blends together my passions for sports, statistics, data based decision making and creativity to build a winning story. If you're familiar with 'Moneyball', you'll find me to be some combination of the film’s two main characters, Peter Brand and Billy Beane.